Whether you’re a small business or a Fortune 500 company, knowing what sets you apart (your secret sauce) and effectively presenting it is the most valuable thing you can do for your business. Without it, there is nothing that compels customers to choose you over other options. When that is the case, you’re one of ten options for the customer, and you must compete on price.
Where most organizations make a mistake is assigning their secret sauce to a generic claim like “we offer X number of solutions,” “our support team is best-in-class,” or “we’re a leader in the industry.” Unfortunately every competitor says these about their business too. Although they are well-intentioned claims, they fail to capture a unique aspect of the business that sets captures the customer’s interest. The truth is it takes courage to stand out.
The process of identifying and clearly expressing your unique value is complex and often overwhelming. Organizations struggle with decisions like which ideas to prioritize, which ideas to merge, and how to balance internal perspectives with what customers care about. The result is confusing or diluted messaging that blends in with the crowd.
Maybe you have felt some of these other common challenges:
By distilling your brand’s core value, we help express what makes you unique in a way that captivates your customers. Our proven 5-tiered messaging framework ensures your entire organization — from senior leadership, to product teams, to marketing — speaks with one voice.
Our process includes:
This system provides your business with flexible messaging that works across all customer-facing platforms: from sell sheets and sales decks to social media, direct mail, and email campaigns.
When you align your internal teams and communicate with clarity and confidence, you don’t just lighten the cognitive load for your customers — you give them a clear, compelling reason to choose you.
